Yesterday, I was in T.J. Maxx with my wee one and she wanted a flat-iron. She selected one, describing it to me as “a breast cancer flat-iron.” I told her I would buy it if she could find anywhere on the box that it said the money raised with this pink-ribboned wonder went to research. She read the cheerful synopsis on the box out loud, explaining all that her purchase would do for breast cancer. It ended with the word that makes my skin crawl, “awareness.” Read the rest of this entry »

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